Partners included NAACP Alabama Conference, National Pan Hellenic Council, Planned Parenthood SE Region, Indivisible Alabama, Feminist Majority Foundation, Beyond the March Alabama and organizers of the Women’s March in Alabama.
Our goal was to help increase African American turnout for the December 12, 2017 Special Election.
Phase I was a voter registration and voter education program that was focused its efforts on several of Alabama’s HBCU (Historically Black Colleges & Universities) campuses. MARCH ON embedded the online voter registration link in a QR code – thousands of leaflets were printed for easy distribution. The local NAACP and members of the National Pan Hellenic Council took the lead on distributing both on campus, surrounding neighborhoods and in the broader community. MARCH ON also designed and printed absentee voting information on posters and flyers to remind students who might be home on election day that they should vote before going home.
Phase II was a get-out-the-vote event, Vote Out Loud Rally, in Birmingham with a targeted canvass immediately following. Rally speakers included elected officials, faith leaders and representatives from each of our partner organizations.
MARCH ON was able to add value, particularly for the NAACP Alabama Conference, by bringing together a broad coalition of organizations and by utilizing various social media tools that helped amplify the collective efforts of our coalition.